Founded by Madison Woolley in 2020, 23rd and Madison is an Australian-owned womenswear brand making chic and timeless pieces that can be styled for years to come. 23rd and Madison is inspired by the founder's favourite city, New York. The love and admiration for the city's classical history mixed with the contemporary vibrant energy is embedded in the brand's ethos, tops, pants and skirts. 23rd and Madison lets you bring a piece of New York's allure, attitude, style and romance into your unique wardrobe. Madison, who was originally named after this iconic New York street, has grown to love all things New York. Fast forward more than two decades, combine the classic landmark with Madison's birthdate, the 23rd, and an eclectic designer label is born.
