Founder Laura Stevenson began the journey of LAU when she came across the problem of dressing comfortably for everyday life. The need to feel stylish, and comfortable but not daggy was a something I was constantly struggling with. I wanted to create something that was easy to wear and looked oversized on purpose. This began the journey of LAU and mission to make other women feel happy, confident and relaxed wearing LAU. “I want women to feel empowered when they wear LAU. Almost like a cape, they can be whoever they want to be when they put on the clothes. There are no boundaries in overcoming obstacles” Every piece that LAU produces has a purpose. It is empowering attire and it plays a part in our wardrobes. Our values are something we hold close to our chest and refer back to them daily.