Atoir is an Australian-based fashion label established in 2018 by multidisciplinary creative director Cynthia Farchione. Renowned for blending current trends with classic silhouettes, the brand has built a global reputation for sophisticated design and tailoring delivered with a discerning edge. Each collection consists of enduring fashion staples reimagined for the contemporary woman. A stylistic exploration of duality and contradiction, playful detailing and bold colour palettes infuse a sartorial sense of Joie De Vivre into capsule collections of timeless design. Atoir seeks to provide personality-driven pieces that visually express an individual's essence. With quality, fit and design meticulously considered throughout the creation process, the wearer ultimately transforms each garment into a living, breathing item of intrigue.Through creative collaborations with Australian fashion icons Rozalia Russian and Lara Worthington and viral brand exposure via a growing cohort of celebrity fans and It-Girls such as Sofia Richie and Kylie Jenner, Atoir has swiftly and firmly established itself as a wardrobe mainstay of the global style set.