Aimee Smale is the founder of Odd Muse, a new women's world brand launched in September 2020. Since then, the brand has gained notoriety for their signature Ultimate Muse blazer, which has sold over a thousand pieces and was even featured in Vogue. Amy's passion for fashion began at 13, and after studying fashion buying at university, she went on to work at ASOS as a fashion buyer's assistant. However, she soon noticed the fast-fashion culture and the vicious cycle of buying and throwing clothes away, which led her to create a slower side of fashion through Odd Muse.
The brand encourages consumers to invest in high-quality, versatile clothing that can be worn for years to come and even passed down. The key to Odd Muse's success is their signature blazer, which has a unique twist and can be worn in different ways.