A fresh, inclusive and optmisitic brand for all, represented through a collection of apparel and accessories. At LMND, they’re celebrating the simple, well made basics that every women’s wardrobe needs. They saw a market opportunity to create an uplifiting brand to celebrate the feeling of “Summer all year around”. Having the perfect balance, of quality, value, customer experience and fashionability. Their first campaign, shot and styled by Romy Frydman in Sydney showcases how “the brand is the perfect balance of fun and affordable product that is easy and simple to wear”.