About Odd Muse Aimee Smale is the founder of Odd Muse, a new women's world brand launched in September 2020....
About Odd Muse
Aimee Smale is the founder of Odd Muse, a new women's world brand launched in September 2020. Since then, the brand has gained notoriety for their signature Ultimate Muse blazer, which has sold over a thousand pieces and was even featured in Vogue.
The idea behind Odd Muse
Aimee's passion for fashion began at 13, and after studying fashion buying at university, she worked at ASOS as a fashion buyer's assistant. However, she soon noticed the fast-fashion culture and the vicious cycle of buying and throwing clothes away, which led her to create a slower side of fashion through Odd Muse.
Odd Muse - Made to Last
The Odd Muse brand encourages consumers to invest in high-quality, versatile clothing that can be worn for years and even passed down. The key to Odd Muse's success is their signature blazer, which has a unique twist and can be worn in a number of different ways.
Buy Odd Muse at Girls With Gems
